Monday, February 23, 2009

The calm before the storm

目的を持つ事がデザインであると言った、Charles Eames


先日、Domus AcademyのCEO Maria Grazia Mazzocchiさんと会食をしました。
The silence before storm – I have been waiting for show samples. The company, which has business relationship with us, came to our showroom and show us 2010 Spring Summer materials. We are thinking about next season already jumping over the fashion show. I have asked myself again about theory of design (the truth that nothing is forever, the source of values) in a quiet environment. Charles Eames says that design has to have objective. Design is not supposed to be stimulating consumption only for the company and customers. Also I am sure that the design is for describing self-pursuit, but design cannot exist without relationship between company and people. People receiving messages are all different so I need to relate with people who agree with my way. I believe that my experiences would touch those people who agree with me, and they would accept my design. It is also necessary for me to challenge and initiate dreams towards something that these people would have otherwise never seen or felt. I’ve had business meal with Ms. Maria Grazia Mazzocchi, CEO of Domus Academy on the other day. She told me that she was interested in the field called Communication Design now. It is the time that human being’s five senses (to see, to taste, to hear, to feel, to smell) are required. I have been re-arranging my mind during this silence before storm.